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Friday, August 11, 2006

Heidi Klum: 'Body' Snatcher?


In recent days, Victoria's Secret has launched a new campaign for "The Body" bra. Klum is the face of the campaign and says that in the business she is known as "the body." She says she is quite honored to have a bra named after her. But has she stolen that nickname?
NY Daily news:

Fellow supermodel Elle Macpherson, who's been known as "The Body" ever since Time magazine dubbed her that in a 1986 cover story, has every reason to think so.

This week, Klum has been claiming the title for herself in a saturation Victoria's Secret ad campaign for The Body bra. "They call me The Body — and now I have a bra named after me," the German hottie claims in TV commercials.

But not so fast, Fräulein Klum! "We saw that and were like, Oh my god!" Elle Macpherson Intimates spokeswoman Melissa Edwards told Lowdown yesterday. "We were initially flabbergasted. We have numerous press clippings in the office referring to her as 'The Body.' Everything from Harper's Bazaar to Vogue to the recent Sports Illustrated calls her that. In terms of public record, that name belongs to Elle."
Macpherson markets her own skin-care line, "Elle Macpherson The Body," along with a lingerie brand and a fitness video titled "The Body Workout."


I also found reference to this in Wikipedia. They back up Elle's "body" claim. Click here to read it.


Tisk, tisk Heidi.

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