Jay-Z and Anheuser-Busch

AP: From Cristal to Budweiser? Anheuser-Busch has hired Jay-Z as its new co-brand director for Budweiser Select, banking on his celebrity and entrepreneurial expertise to help lift its beer brand.

Marlene Coulis, the company's vice president of brand management, said Jay-Z, whose real name is Shawn Carter, is a great entrepreneur with expertise in pop culture, music and business.

"He's got great appeal," she told the St. Louis Post-Dispatch, adding that Jay-Z can help Anheuser-Busch "reach people in groundbreaking ways."

The respected entrepreneur already oversees Rocawear, his multimillion-dollar clothing company. He's part-owner of the New Jersey Nets and the frontman for Def Jam Recordings.
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