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Thursday, October 26, 2006

Dead celebrities that still earn big $$$


Forbes has once again released its annual Top-Earning Dead Celebrities list. According to Forbes, Marilyn Monroe raked in a cool $8 million last year, earning her the ninth spot on the dead earners list. But where is it all coming from? Nearly a half-century after her death, the blonde bombshell is still cashing in on her image -- or rather the licensing of it. Forbes listed Albert Einstein as the number five earner with a whopping $20 million take. Well, it turns out licensing your name to the explosive world of educational baby videos can be quite lucrative. The "Baby Einstein" series of videos and toys generated $400 million in profit last year -- with $20 million going into the coffers of the Hebrew University of Jerusalem, which controls the Einstein estate.

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